False Advertising Suit
Revlon paid out $900,000 to settle a class claim over the product line’s name to mislead consumers into believing the foundation, powder, and concealer would alter the genetic code of their skin cells.
Products: DNA Advantage line of three cosmetic products: foundation, powder and concealer
NY Federal District Court:
ANNE ELKIND and SHARON ROSEN, on behalf of themselves and all others similarly situated, Plaintiffs, vs
REVLON CONSUMER PRODUCTS CORPORATION, Defendant. Case No. 2:14-cv-02484-JS-AK